FLASH CAR WASH WEBSITE PRIVACY POLICY

Last updated: 10/28/2025

Balise Car Wash Inc. dba Flash Car Wash (“Flash Car Wash,” “we”, “our”, and “us”) takes your privacy and the security of your information seriously, and we encourage you to read this privacy policy (“Privacy Policy”) carefully to understand how we collect and handle information that you share with us and the steps we take to protect that information. All references in this Policy to “Website” include all of Flash Car Wash’s websites that link to this Privacy Policy.

By accessing the Website, purchasing our products or services, creating an account, or otherwise providing us with your personal information, you agree to be bound by this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website, purchase or products or services, or otherwise provide us with your personal information. Each time you use the Website, the current version of this Privacy Policy will apply. Accordingly, when you use the Website, you should check the date of this Privacy Policy (which appears at the top) and review any changes since you last reviewed the Privacy Policy.

INFORMATION WE COLLECT

We collect two types of information from users of our Website: “personal information,” which is information that you provide that can be used to identify you (such as your name or email address), and “aggregate information,” which is information that cannot be used to identify you (such as frequency of visits to the Website and your browser type).

We collect certain information from you when you share that information with us, when you use our Website, provide information to purchase a car wash pass or purchase our products and services, communicate with us such as by e-mail, phone call or text message, or interact with us through social media.

INFORMATION YOU PROVIDE TO US

We may collect or receive the categories of personal information listed below, which may depend on the products or services you may use, as well as your device and account settings. Not all categories of personal information will be collected or received about every individual. We collect personal information that you share with us, including:

  • Contact information and Identifiers: such as your name, phone number, and email and postal address;
  • Financial information: if you make a purchase from us, we collect information such as your payment card details, including card number, expiration date and security code;
  • Commercial Information: such as purchase and transaction history information (products or services you have purchased), details about products associated with services you receive from or through us (e.g., car make, model), license plate), details about your membership and subscription.
  • Device and Online Identifiers: such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information, as further discussed below.
  • Internet and Other Network Activity Information: such as information about your browsing or search activity as well as your interactions with our website, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us), as further discussed below.
  • Social media: if you interact with us through our social media accounts, we collect your social media handles, content, and other data posted on our official social media pages, as well as information that you provide when you interact with us;
  • Communications: such as the content of emails, text messages, interactions with our online chat (which may include AI assistant chatbots), or other communications, call logs, and calendar information, where Flash Car Wash is a party to the exchange.
  • Inferences: such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes.

INFORMATION WE RECEIVE FROM THIRD PARTIES

We receive information from third parties, such as from third-party social media services (e.g., Facebook), analytics providers, advertising service providers, or payment services if you use these services.

INFORMATION WE AUTOMATICALLY COLLECT 

When you use our Website, we automatically receive and collect information from your device. This information includes the following:

  • Information about your device, such as the operating system, hardware, system version, Internet Protocol (IP) address, device ID, and device language.
  • The specific actions that you take when you use our Website, including but not limited to the pages and screens that you view or visit, search terms that you enter, and how you interact with our Website.
  • The time, frequency, connection type, and duration of your use of our Website.
  • Information regarding your interaction with email messages, for example, whether you opened, clicked on, or forwarded the email message.
  • Identifiers associated with cookies or other technologies that may uniquely identify your device or browser (as further described below).
  • Pages you visited before or after navigating to our Website.

AGGREGATE INFORMATION COLLECTED

Aggregate information is information that does not identify you. Aggregate information may be collected when you use our Website, independent of any information you voluntarily enter. Additionally, we may use one or more processes to de-identify information that contains personal information, such that only aggregate information remains. We may collect, use, store, and transfer aggregate information without restriction.

COOKIES, ANALYTICS, AND OTHER ONLINE TRACKING TECHNOLOGIES

When you visit our Website, open or click on emails we send you, or interact with our advertisements, we or our third party service providers (such as advertising networks, data enrichment providers, analytics providers, and social media platforms and networks) automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies, as further described in more detail below. Some of these technologies may use tracking codes to identify you by your device information or internet protocol, or IP address, by connecting such information to information available from other sources.

Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser to help us identify you when you come to our Website. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use those aspects of our Website that requires registration in order to participate. You can learn more about cookies and how they work at www.allaboutcookies.org. You can always disable cookies through your browser settings. Doing so, however, may disable certain features on our Website. You can opt-out from third party cookies that are used for advertising purposes on the NAI website at http://www.networkadvertising.

We may use third parties, such as Google Analytics or other analytics providers, to analyze traffic to our Website. Google Analytics does not create individual profiles for visitors and only collects aggregate data. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en. To learn more about privacy and Google Analytics, please consult the Google Analytics overview provided by Google at http://www.google.com/intl/en/analytics/privacyoverview.html. You may find additional information about Google Analytics at http://www.google.com/policies/privacy/partners/. You have the option to opt out of Google’s use of cookies by changing your settings through Google Ad Settings via the Google advertising opt-out page.

We also permit third parties and service providers to use online tracking technologies on our Website for analytics, advertising, and data enrichment purposes, including to help manage and display advertisements, to tailor advertisements to your interests, or to send you reminders and notifications (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear on our Website, on other websites, or in our email communications. These technologies may also use tracking codes to identify you by your device information or internet protocol, or IP address, by connecting such information to information available from other sources, which may include your contact information and other personal information. To the extent these online tracking technologies are considered to be a “sale” or “sharing” of personal information (which includes targeted advertising, as defined under the applicable laws) under applicable privacy laws, you can opt-out of these online tracking technologies by adjusting privacy settings in your browser and on your devices.

We use Meta Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Website by clicking on the Facebook ad. The Meta Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Meta Pixel. However, the information collected via the Meta Pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. The Meta Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance as describe above.

We may also use cookies, pixels, beacons, or other web tracking technologies to track the amount of time spent on our Website or social media and whether or not certain content, such as a video was viewed. We may work with a third party to collect and process this information for us, based on our instructions and in compliance with this Policy.

At the present time our Website does not respond to “Do Not Track” signals or similar mechanisms.

EMPLOYMENT

If we have collected your information through our “Careers” page in response to a job opening, you are giving us permission to use and retain your information for the purpose of evaluating your application for employment consideration for the specific position that you applied to, as well as other roles at Flash Car Wash. This information may be processed and stored by a third-party talent tracking solution provider as well as with vendors, consultants, and other service providers who need access to such information to carry out work relating to the recruitment process on our behalf.

HOW WE USE YOUR INFORMATION

In general, we collect information and Personal Information from you so that we can provide our Website, operate our business, provide our products and services, and provide information that you request from us. This includes but is not limited to the following:

  • Provide, operate, improve, maintain, and protect our Website.
  • Provide you with technical and other support.
  • Facilitate your purchase of our products and services, including car wash membership passes and subscriptions.
  • Send you updates, marketing communications, and other information about Flash Car Wash and our Website, products, and our services.
  • Send notices and alerts.
  • Conduct research, analytics, and monitor and analyze trends and usage.
  • Product improvement and development.
  • Contact you and respond to your inquiries.
  • Administer your participation in an event.
  • Infer or draw inferences about you based on the information we have collected about you.
  • Enhance or improve user experience, our business, our products, and our Website, including the safety and security thereof.
  • Personalize our Website to you.
  • As necessary to comply with any applicable law, regulation, subpoena, legal process, or governmental request.
  • Enforce contracts and our Terms of Service, including investigation of potential violations thereof.
  • Detect, prevent, or otherwise address fraud, security or technical issues.
  • Protect against harm to the rights, property or safety of Flash Car Wash, our users, or the public as required or permitted by law.

HOW WE SHARE YOUR INFORMATION

We do not rent or sell your Personal Information.

Like most companies, we share information, including Personal Information, in certain circumstances with third parties through operation of our Website and our business. Below we explain when that happens.

SERVICE PROVIDERS; PAYMENT PROCESSORS

We may transfer Personal Information to third parties for the purpose of providing the Website or operating our business. For example, we may transfer your Personal Information to third-party service providers to assist with providing the Website, our products and services, and to communicate with you about current or future offerings. Some of our third-party service providers may use Personal Information for purposes of training artificial intelligence models.

We may also share your information with payment processors and to facilitate your purchases.

REQUIRED TRANSFERS

We may also transfer your Personal Information to third parties under the following circumstances: (i) to comply with a legal requirement, law, subpoena, judicial proceeding, court order, governmental request, or legal process; (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, asset sale, financing, reorganization, liquidation or dissolution of Flash Car Wash, including the evaluation thereof; (iv) when we believe it is necessary to protect the rights, property, or safety of Flash Car Wash or other persons, or (v) as otherwise required or permitted by law, including any contractual obligations of Flash Car Wash.

AS DIRECTED BY YOU AND WITH YOUR CONSENT

We also share Personal Information with companies, organizations, or individuals outside of Flash Car Wash at your direction or when we have your consent to do so.

STATE PRIVACY RIGHTS AND DISCLOSURES

Your rights

Depending on your state of residence, you may have certain privacy rights described below:

  • Access your personal information. You may have the right to obtain your personal information in a portable format that allows you to transmit the personal information to another entity.
  • Correct your personal information.
  • Delete your personal information. A request to delete personal information is subject to certain exceptions, defined by law.
  • Opt-Out of the Processing of Your Personal Information for Purposes of Targeted Advertising and profiling that may have a legal or other significant impact.
  • Opt-Out of the Sale or Sharing of Your Personal Information.

How to exercise your rights

You may exercise those rights by going to the footer of our website and selecting the “Your Privacy Choices” link.

You may also use the Global Privacy Control (GPC) to opt out of the processing of personal information for purposes of Targeted Advertising or the sale/sharing of your personal information. If you notify us of your opt-out preferences through GPC, we will honor your request with respect to the browser or device that sends us the GPC signal, and when you log in to your account from that device, the opt-out will extend to your account as well. Our Sites will not respond to other types of “do not track” signals.

We will not discriminate against you for exercising your rights. We will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Some programs or membership services require usage of personal information to function, so compliance with your request may impact your use of those programs or services.

Appeals

If we decline to take action on your privacy rights request, you can submit an appeal by email via privacy@flashcarwash.biz or submit a request via our online form.

Sale and sharing

We may disclose personal information to third parties or process your personal information for various purposes, including targeted advertising, and cross-context behavioral advertising. While we do not sell personal information in the traditional sense, these kinds of disclosures may be considered “selling” under certain state privacy laws. Recipients include providers of advertising technology, ad networks, analytics providers, and social media. You have the right to opt-out of the sale or processing of your personal Information for targeted advertising as described above.

Verifying requests

We will take steps to verify your identity before processing your request. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected personal information. If you have a Flash Car Wash account, we may use our existing Flash Car Wash account authentication practices to verify your identity. If you do not have a Flash Car Wash account, we may request additional information about you to verify your identity. We will only use the personal information provided in the verification process to verify your identity or authority to make a request and to track and document request responses, unless you initially provided the information for another purpose.

Authorized agents

You may also use an authorized agent to exercise your rights on your behalf. If you wish to use an authorized agent, we require that your authorized agent provide written proof to us that he or she is authorized to act on your behalf, and we may also require your authorized agent to verify his or her own identity. To appoint an authorized agent, please contact us at privacy@flashcarwash.biz or fill out a Privacy Request form.

Artificial intelligence

We do not sell or process personal data for purposes of training large language models.

OPTING OUT

If you no longer wish to receive our marketing and promotional communications, you may opt-out by following the instructions included in each communication.

If you do not wish to continue receiving SMS/MMS mobile messages from us, You can opt-out at any time, including by sending “STOP” in response to a text message, by emailing us at [Flash email], or calling us at [toll-free number]. You are not required to consent as a condition of purchasing any property, goods, or services.

CHILDREN’S PRIVACY

Our Website is not intended for use by children under the age of 13 and we do not knowingly collect Personal Information from children under the age of 13 in connection with the Website.

HOW WE PROTECT YOUR INFORMATION

We take the security of your Personal Information very seriously.  We use reasonable administrative, physical, and technical safeguards to secure the Personal Information you share with us. Despite these safeguards and our additional efforts to secure your information, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your Personal Information.

THIRD-PARTY WEBSITES

The Website may contain hyperlinks to websites operated by third parties, which may include social media features, such as social media buttons or links. We provide such hyperlinks for your reference and convenience only. We do not control such websites and are not responsible for their content or the privacy or other practices of such websites. It is up to you to read and fully understand their privacy policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators. If you are submitting information to any such third party through our Website, you should review and understand that party’s applicable policies, including their privacy policies, before providing your information to the third party.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this policy at any time without any prior notice to you. Each time you use our Website the current version of this Privacy Policy will apply. When you use our Website, you should check the date of this Privacy Policy (which appears at the top of the Privacy Policy) and review any changes since the last version.

QUESTIONS

If you have any questions about this Privacy Policy or our privacy practices, please contact us using the following methods:

Email: privacy@flashcarwash.biz

Mail: Flash Car Wash Management
1441 Main Street
Suite 300
Springfield, MA 01103